Sam Holmberg starts as CEO of NEOT
Sam Holmberg starts as CEO of North European Oli Trade Oy (NEOT), the fuel procurement company owned by S Group and St1, today October 21st, 2024. He has a strong background in the industry, e.g. in ExxonMobil and Neste. Before this position, he worked at Neste Oyj in the role of Senior Strategy Advisor.
NEOT is a compact but highly knowledgeable fuel procurement and logistics company. We supply fuel products to our owners’, St1 and S Group, for use in Finland, Sweden and Norway as efficiently and sustainably as possible. In 2023 company’s revenue was 7,4 billion euros, and it delivered 6,2 billion liters of traffic fuels to over 1,700 retail stations and also hundreds of thousands of Finnish homes and companies are heated by oil products delivered by NEOT.
“I would like to thank the company’s previous CEO, Petri Appel, for successfully piloting the company, especially in this demanding operating environment of recent years, and I wish him success in his entrepreneurial career. At the same time, I welcome Sam Holmberg to NEOT’s competent and dynamic team”, says Arttu Laine, chairman of NEOT’s board.
More information:
Arttu Laine
Chairman of the board, NEOT
tel. 010 76 81011
